Jabo Blog

The Concept of Fitness Dating, a.k.a. Fitdating

You might be wondering why a fitness date (or fitdate or activity date) is more fun than a typical activity like meeting for coffee. It’s simple: By doing something you both enjoy, like working out at a health club, you get both entertainment and natural conversation – much better than staring at each other across a table!

Continue Reading...

Fitdate Design

Emulation is key when it comes to design. I wanted to avoid creating a user experience people were completely unfamiliar with so I looked at the most popular online dating and fitness apps and took elements of the user interface that I thought contributed to delivering a good user experience.

Continue Reading...

How We Pivoted To Fitdate

Fitdate (known now as Jabo) was not the original idea. We pivoted from Sweat With Me, an app idea that was described as a way to join activities happening near you. We pivoted because we decided the app would need too much of a revamp to get it to where we needed it to be for launch. During our discussions we envisioned converting Sweat With Me into a dating app because it would be a simple segue from bringing random people together to do activities to bringing potential matches together to do activities.

Continue Reading...

Facebook’s Ban on Dating Ads Was Quietly Lifted

Back in 2014, Facebook started to block some dating sites from advertising their dating services. Apparently users had complained about seeing too many of them and Facebook came to the rescue by banning ads promoting dating services. Oh, but that doesn’t mean ALL ads promoting dating services. Just the smaller, lesser-known brands like HiDine or CatholicSingles are blocked from advertising their dating services. Facebook still allows brands like Match.com, Zoosk, even newer players like Coffee Meets Bagel and Happn to advertise on their social network. Business Insider spoke with an executive who wishes to remain anonymous because he is hoping

Continue Reading...

Why Fitness is Important in a Relationship

If you would have asked me a year ago what my top dating priorities were, I wouldn’t have listed physical fitness as one of them. Sure, I’ve been a runner for the better part of my adult life – completing two half-marathons! – but, when I thought about dating, I never considered if my dream guy could keep up with me or not. But at the start of this year, after watching my dad go through pretty intense health issues, I decided that it was time to make a change. If I wanted to live a long, healthy and exciting

Continue Reading...